Support Centre

Why Merge Guest Profile Data?

Updated

With reliable and rich guest profile data you’ll get from merging duplicate guest profile records, including historical stay information and combined profile information:

  • your team can provide an improved and personalized guest experience.
  • you can speed up the reservation, check-in, and checkout process.
  • you won’t need to ask the same questions again and again.
  • you can ensure the most profitable booking based on guest needs and possible upsell opportunities.
  • you can market to the guest more accurately pre-stay and post-stay.
  • your whole team will be able to do their jobs more effectively.

If you are a solo property, your team will be able to welcome repeat guests back confidently, knowing their preferences and previous behavior; even if they’ve booked from an OTA or GDS.

If you are part of a chain or otherwise associated groups of properties, you can also choose to share this reliable and rich guest data across associated properties. This means if a guest has stayed at any of other sister properties, you’ll be able to tailor their stay to their known preferences and enhance brand affinity by treating the guest as a known quantity rather than a stranger.

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